THINX Plus Size Launch Campaign

Let it flow!
For the launch of their new true plus-sized products THINX asked Wade and Leta to create the set design for the campaign. We couldn't have been happier to be a part of a wonderful project and we're really grateful to have worked with a brand and a community that is so body positive and outspoken about the health and happenings of menstrual equity. Never have we been a part of a shoot that has been so inclusive, so positive, and so loving.
       Our shapes were designed to be layered and to match the contours of the body, including moments of transparency in which our talent could hide and expose themselves within the set to create beautiful vignettes highlighting themselves and the product. Our color palette was somewhat derivative of skin tones, but remained soft enough so that they wouldn’t compete with the main focus. On the first day, the set was photographed by Lydia Hudgens and on the second day, a camera remote was placed in the models’ hands so they could shoot themselves candidly on set. 
Client: THINX
Year: 2021
Scope Campaign Imagery, Set Design and Build
Photography: Lydia Hudgens and the models themselves! 
Creative Producer: Khira Goins-Paxton
Production Assistant: Keshia Pendigrast
Set Design: Wade and Leta
Digi Tech: Jin Lee
Lighting Tech: Zach Smith
Art Direction: Lauren Renner
Stylist: Marita Owens
Style Assistant: Spirit
MUA Artist: Emma Elizabeth
MUA Assistant: Mikayla Bailey
Hair Stylsit: Miwako Urasugi
Talent: Naomi, Rose, Constance, Jordan, Oskar
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image
THINX Plus Size Launch Campaign image