Adobe - Expressive A

Adobe - Expressive A

ADOBE EXPRESSIVE A BLACK EXTENDED
ADOBE BLACK FRIDAY 09842
ADOBE BLACK FRIDAY 09827
ADOBE FULL IMAGE
ADOBE BLACK FRIDAY 09855
ADOBE BLACK FRIDAY 09863
ADOBE BLACK FRIDAY 09849
ADOBE EXPRESSIVE A BLACK EXTENDED
ADOBE BLACK FRIDAY 09842
ADOBE BLACK FRIDAY 09827
ADOBE FULL IMAGE
ADOBE BLACK FRIDAY 09855
ADOBE BLACK FRIDAY 09863
ADOBE BLACK FRIDAY 09849
commission
Adobe
year
2023
location
GLOBAL
scope
creative direction, photography, retouching
materials
Plywood, Acrylic paint
Photography and retouching
Wade and Leta

A tangible approach to an iconic logo.

 

For a seasonal promotion, Adobe approached us to remix their iconic expressive A” logo; instinctively, we wanted to create something tangible and energetic to exemplify that all was possible within their creative suite of programming. Our puzzle piece design is inspired by works from the post-modern era and expresses the feeling when your creativity is flowing, using the A as a vessel for depicting the explosion of ideas and concepts in the creative process.