A global campaign for the absurdists.
We collaborated with the London BBDO team to create a global campaign for Bacardi Breezer with the aim to lighten the mood a little as we all start to venture out our homes and back into the world again. The campaign aimed to flip the traditions of the business world on its head and our concepts intended to share the eccentricities in all of us. We asked the question, “What is the antidote for seriousness?” The solution: absurdity.
Living in NYC, we are comfortable with the eccentric differences we see on the street every day (in fact, we take a lot of inspiration from it) and we wanted to bring that to the rest of the world through this global campaign. Using flavors and fashion as our benchmark for our concepts, we wanted to push how surreal we could go. The office workers we depicted hold extraordinary talents for balancing card games on their feet or wearing full body makeup to win the trust of their clients.
EXTRA CREDITS
Lighting: Edoardo Cozzani, Pierre Crosby, Wardrobe: Alexis Badiyi, Reinaldo J. Rivera Nuñez, John Dunham, Art Department: Linnea Crabtree, Eli Edwards, Hair: Takeo Suzuki, Makeup Design: Lauren Citera
Makeup Assistants: Mary Chipman, Bri Trischitta, Retouching: Daniel Plateado, Talent: Leo Nguyen, Nia Restrespo, Kat Wang, Malcolm Evans, Somalia Knight, Dakota Griffin
