Brizo Invari

Brizo Invari

BRIZO WHICH SWITCH DETAIL
BRIZO HEXAGON ROOM DETAIL
BRIZO WHICH SWITCH DETAIL
BRIZO HEXAGON ROOM DETAIL
commission
Brizo
year
2019
location
Global
agency
Young and Laramore
scope
Art Direction, Photography
art direction
Wade and Leta
photography
Wade and Leta
executive producer
Dan Cingari
producer
Josh Sondock
photo assistants
Julius Frazer, Brandon Jones
floral design
Eriko Nagata
production designer
Maggie Ruder
leadman
Mike Swastek
prop assistants
Michael Staffieri, Kate Espada
retouching
Maciek Stepnik
truck pas
Rachel Marquez, Olu Finerson

Machine Age Pragmatism Juxtaposed With Organic Overgrown Naturalism.



For Brizo’s Invari collection, we took on the task of utilizing juxtaposition as a theme, combining Victorian elegance and Machine Age pragmatism. The settings we built for each vignette challenged our idea of where each photograph actually took place, questioning feasibility while demonstrating absolute functionality. Our material focus complimented Brizo’s carefully crafted hardware, emulating themes of majesty vs. machinery and decorum vs. defiance. What is clean and refined pairs with pattern and irregularity. 

We shot three separate vignettes for Brizo mixing photography with subtle video to create ornate floral sets with subtle made-you-look details. We envisioned a world that existed neither indoors nor out, covered in a delicate overgrowth of wildflowers and mossy greens.

The scenes we created balance the line between practicality and unbelievability. They question feasibility yet demonstrate absolute functionality. Our images were meant to be made not only as static images but as deceiving magical moments caught in a loop of time.