Pick your parts and throw ‘em on.
Visual identity for Lola Pizza in Kingston, New York. A branding system that comes together almost as simply as making a pizza. We created a suite of collage assets, type, and colour palettes that can be thrown together quickly so Lola can create imagery on the fly. We then used a circle as the visual reference for small, medium and large pizza sizes in order to distinguish sizes on boxes, uniforms and other assets in and around the restaurant. It’s a no-frills, no-fuss, pop-it-in-the-oven-and-enjoy identity for upstate New York’s newest ‘must eat’ location.
