Branding a pet company to be as fun and unique as its products.
VETRESKA creates products that make your pet’s day by creating imaginative pet supplies, toys, and accessories. Our challenge was to create a brand that was as fun and energetic as the products and the pets that use then, while maintaining a sense of design and craftsmanship.
Our goal was to create a gameplan for Vetreska that they could utilize to create a holistic perspective between their product, photography, packaging, and overall product art direction. Over the course of several months, we worked with their team in Shanghai to develop what this would look like, ensuring that their youthful and eclectic energy would resonate between all aspects of their brand.
The products are made to enliven your home, enchant your pet, and create new ways to share life’s joys with your best friend. With that in mind we worked with illustrators Craig and Karl to create a suite of illustrations that represent all the products, animals and foods that the brand creates product for. Playful illustrations are then used to create a visual that is unique to the brand and allows for a system of application that creates a unique variety.
