AIGA Eye On Design Conference
Conference Design and identity for one of Graphic Design’s biggest blogs.
Identity, design, and art direction for AIGA Eye on Design’s 2017 Conference focused on the “unConference,” hosted in Minneapolis, Minnesota. Wade Jeffree and Leta Sobierajski created a modular system that could be used throughout signage, animation, print, and social media to create a branded experience that could resonate with those who attended. Included in that experience was a 12” wide eyeball, the heroic symbol of the brand.
We approached the design system so that all assets had containers, whether that be videos, photography or graphic elements - we even went as far as to create a living logo that acted out the themes of the conference.
The (un)conference was an extension of the brand language we had created for The EoD website in 2014 (shown below). AIGA EoD is now one of the most visited Graphic Design blogs in the world.