Bacardi Breezer - Why Zo Zerious
A global campaign for the absurdists.
We collaborated with the London BBDO team to create a global campaign for Bacardi Breezer with the aim to lighten the mood a little as we all start to venture out our homes and back into the world again. The campaign aimed to flip the traditions of the business world on its head and our concepts intended to share the eccentricities in all of us. We asked the question, “What is the antidote for seriousness?” The solution: absurdity.
Living in NYC, we are comfortable with the eccentric differences we see on the street every day (in fact, we take a lot of inspiration from it) and we wanted to bring that to the rest of the world through this global campaign. Using flavors and fashion as our benchmark for our concepts, we wanted to push how surreal we could go. The office workers we depicted hold extraordinary talents for balancing card games on their feet or wearing full body makeup to win the trust of their clients.
Client: Bacardi Breezer/AMV BBDO
Scope: Creative Direction, Photography, Concept
Agency: AMV BBDO
Production: LFR Production
Photographers: Wade and Leta
Lighting: Edoardo Cozzani, Pierre Crosby
Wardrobe: Alexis Badiyi, Reinaldo J. Rivera Nuñez, John Dunham
Art Department: Linnea Crabtree, Eli Edwards
Hair: Takeo Suzuki
Makeup Design: Lauren Citera
Makeup Assistants: Mary Chipman, Bri Trischitta
Retouching: Daniel Plateado
Talent: Leo Nguyen, Nia Restrespo, Kat Wang, Malcolm Evans, Somalia Knight, Dakota Griffin