Machine Age Pragmatism Juxtaposed With Organic Overgrown Naturalism.
For Brizo's Invari collection, we took on the task of utilizing juxtaposition as a theme, combining Victorian elegance and Machine Age pragmatism. The settings we built for each vignette challenged our idea of where each photograph actually took place, questioning feasibility while demonstrating absolute functionality. Our material focus complimented Brizo's carefully crafted hardware, emulating themes of majesty vs. machinery and decorum vs. defiance. What is clean and refined pairs with pattern and irregularity.
We shot three separate vignettes for Brizo mixing photography with subtle video to create ornate floral sets with subtle made-you-look details. We envisioned a world that existed neither indoors nor out, covered in a delicate overgrowth of wildflowers and mossy greens.
The scenes we created balance the line between practicality and unbelievability. They question feasibility yet demonstrate absolute functionality. Our images were meant to be made not only as static images but as deceiving magical moments caught in a loop of time.
Agency: Young and Laramore
Scope: Art Direction, Photography
Art Direction: Wade and Leta
Photography: Wade and Leta
Executive Producer: Dan Cingari
Producer: Josh Sondock
Photo Assistant's: Julius Frazer, Brandon Jones
Floral Design: Eriko Nagata
Production Designer: Maggie Ruder
Leadman: Mike Swastek
Prop Assistant's: Michael Staffieri, Kate Espada
Truck PA's: Rachel Marquez, Olu Finerson