Building the Lego x Adidas Superstar Shoes from scratch.

The sneaker and toy industries are worlds apart, but when their paths occasionally cross, pretty cool things can happen.
       As a tool many of us have used since childhood, LEGO is a timeless material that does not cater to one age or one demographic. It is boundless and full of possibility, and for the launch of the LEGO x Adidas Originals Superstar set, Leta was approached to create a remix for the classic silhouette. This highly covetable sneaker was originally released as a basketball shoe back in 1969. Since then, the Superstar has transcended sports and become one of the most versatile streetwear staples around the world.

Client: LEGO x Adidas Originals
Year: 2021
Scope: Design