T.O.P Mall x Wade and Leta - From New York to Hong Kong
A little of New York in Hong Kong.
For Christmas 2021, T.O.P This is Our Place, a stylish mall for shoppers and diners in Mong Kok, collaborated with us to bring a little bit of New York City to Hong Kong. For our site-specific installation, we created an array of assets including large-scale inflatables, a photo spot, large leveled benches (for the tired shoppers), and multiple augmented reality activation areas.
We wanted to break the boundaries of space by combining three-dimensional design elements with AR technology to help users lose themselves in a colorful and magical urban architecture forest—creating a 360-degree immersive maze that gets highlighted with AR. The virtual labyrinth and visual amusement park can be photographed from all sides to create complex New York streetscapes and allow people to constantly explore and find new nooks and lose themselves in the abstract display of the explosive colorful world of New York during Christmas.
Client: T.O.P (This is Our Place) Hong Kong
Scope: Campaign Graphics, Installation Design, Inflatables, Sculpture, Construction
Installation Photography: Wax Leung Photography
Models: Deanna Leigh